6,717 Total Booth Visits
8-16 Minutes Per Visit
MongoDB is the world's most popular non-relational database. As part of its annual user conference, MongoDB sought to identify new innovative engagement tools beyond traditional, hand-held, lead retrieval devices.
At the two-day event, 2,000 attendees opted in to wear a connected Loopd Badge for monitoring time and location. To capture badge-related data in the busy 10,000 square-foot exhibit hall, Loopd placed small “Black Box” sensors in each exhibitor’s booth, a lounge area and a theater. At a rate of 1/20 of a minute, the Loopd Black Box sensors scanned for movement of individuals and groups within five feet of each booth. During the dedicated six-hour exhibit period, the Black Box sensors generated detailed lists of attendees who stopped to speak with sales representatives (both “dwell time” and “return visits”) or who were “shadow” visitors (viewed displays or picked up collateral but did not introduce themselves).
During the exhibit hours, MongoDB conference organizers watched changing traffic flows by booth in real-time on the Loopd Dashboard. Even without an official walk-through of the exhibit floor, they could gain an immediate insight into interactions between MongoDB customers and partners; which helped to provide a clear understanding of popular attendee locations. With this information, MongoDB marketing staff could prioritize on the fly and initiate expanded relationships. To facilitate post-event sales, MongoDB issued a ranked and carefully curated list of all visits with full contact information and dwell time. From this extra lead intelligence, partners understood who were their best prospects (including some shadow visitors), without wasting time on additional research or random sales development phone calls.